LGA encourages people to ‘Make a Difference’ as national recruitment campaign launches

The ‘Make a Difference, Work for your Local Council’ campaign aims to inspire individuals to explore career opportunities in local government that have a direct and lasting impact on the lives of local residents.

Jobseekers can visit the newly launched campaign website www.localcounciljobs.gov.uk which includes a postcode search to help people find their ideal council role.

Local councils provide essential services that residents rely on every day, including social care for adults and children, planning, environmental health and financial management. 

Following a successful pilot in the North East of England, the campaign highlights a wide range of roles available in these critical service areas, welcoming people from all backgrounds and skill levels who are looking to begin a new role in local government.

Councils across England have been provided with a new toolkit to help promote recruitment in their local area, alongside national advertising across radio, billboards, and social media which aims to raise public awareness and encourage applications to council roles.

Produced in collaboration between the Local Government Association (LGA), SOLACE, Regional Employers Organisations, and councils across the country as part of the LGA’s Sector Support Offer, and funded by the UK Government, the campaign showcases the variety of meaningful and fulfilling opportunities in local government.

A critical time for local government recruitment

There has never been a more important time for a recruitment drive in the local government sector. More than nine in 10 councils are experiencing recruitment and retention challenges while facing unprecedented demand for services.

Cllr Abi Brown OBE, Chairman of the LGA’s Improvement and Innovation Board, said: 

“There has never been a more important time to highlight the real difference that working in local government does. With public services facing mounting need, we need good people to carry out good work for their communities. 

“As the campaign launches and the new website goes live, we really believe that this joint-venture will make a huge difference around the country. We hope that talented individuals who are keen to progress their careers take up this opportunity to join their local council in delivering the vital services their communities use and rely on every day.”

Graeme McDonald, Managing Director of Solace, added: 

“This campaign not only highlights the breadth and diversity of careers available but also reinforces the positive impact that working in local government can have. We're proud to support this initiative and look forward to seeing its success across the country.”

Anyone wishing to support the promotion of the campaign can do so by liking and sharing content on LinkedIn and Facebook.