The success of the Olympic and Paralympic Team GB athletes has been outstanding. This is a combination of their excellent performance throughout the games which provided exciting viewing, numerous medal wins and ongoing action from athletes to inspire communities and further social impact. Through UK Sport’s investment we are seeing the delivery of its three ambitions to: keep winning and win well, growing a thriving sporting system, inspiring positive change.
However, while these outcomes are positive and are producing results on the national and international level, UK Sport’s narrow focus on elite sports presents a missed opportunity for delivering on multiple policy priorities that can deliver beyond elite sports.
If grassroots sports and public leisure facilities were given a fraction of the investment elite sports is given, it would result in a dramatic improvement in population health outcomes, increase productivity, create thousands of jobs, deliver wider social value like cohesive communities and reduce the country’s carbon footprint.
It would positively support, fast track and potentially outperform UK Sport’s strategic aims whilst also delivering on four of the Government’s missions to: Kickstart economic growth, Take back our streets, Break down barriers to opportunity and Build an NHS fit for the future. The benefits to communities, elite sports and to the public purse could be huge.
These services are relied upon by everyone, from people who want to be more active; to the NHS delivering healthcare programmes; to organisations delivering targeted interventions to the least physically active groups; to the 75 per cent of grassroots clubs who rely on public facilities to undertake their activity; and to elite athletes training to compete.
Research is needed on how intersectionality creates multiple barriers for an individual to be active. UK Sport could invest in research to help understand these barriers which could help to get individuals from diverse backgrounds into sports and ultimately into elite sports. Helping to increase the number of UK Sport funded athletes from diverse backgrounds which has either declined or remained static over the past year, suggesting a rethink is needed on how and where it invests and attracts diversity into elite sports.
Public leisure facilities create 585,000 jobs, of which just over 60 per cent are aged 35 or under, and it adds £39 billion to the UK’s economy, from the sale of sports equipment, gym memberships or pay match fees. The sector contributes to many wider social, economic and health outcomes. £85.5 billion is the annual contribution community sport and physical activity makes in social and economic benefits (2018 prices).
However, since UK Sport launched its strategy in 2021, there has been several major events that have threatened the sector’s sustainability including COVID-19, rising energy costs and the cost-of-living crisis, thus threatening the pathway for elite athletes.
Despite the challenges the sector is determined to survive and thrive but it cannot do this without investment. Now is the time for UK Sport to reassess its strategic direction and investment and to consider how supporting the public sport and leisure infrastructure can greater support its own aims around equality, diversity and inclusion, reducing the sector’s carbon footprint and creating future elite athletes and the workforce to support them at all stages of their career pathway.
Grassroots facilities and sports clubs are the entry point for many future elite athletes and are used throughout their career. Public leisure facilities provide affordable opportunities for people of all ages and backgrounds to try sports and to develop a passion for them, this may result in attending spectator events and investing in sporting equipment which boosts the economy and creates jobs across the sector.
There is a risk that the number of elite athletes the country can produce declines if we lose our national infrastructure. This could have an adverse impact on the number of elite athletes from diverse backgrounds as access to universal sporting opportunities will decline meaning only people who can afford private opportunities or live in an area where public leisure facilities still exist are able to participate.
Statistics of the demographics of UK Sport funded athletes has either declined or remained static over the past year, suggesting a rethink is needed on how and where it attracts diversity into elite sports. For example, in March 2023 45 per cent of funded athletes were female compared to 47 per cent in 2022. The number of disabled athletes remained at 27 percent the same as in 2022. The number of Asian or Asian British funded athletes was 1.2 per cent in 2023 compared to 1 per cent in 2022 and Black / African / Caribbean / Black British athletes was 3.4 per cent in 2023 compared to 3.2 per cent in 2022.
Our research on women and girls activity levels shows a lack of data on intersectionality (intersectionality considers people’s overlapping identities and experiences, it is a framework for conceptualizing a person, group of people, or social problem as affected by a number of discriminations and disadvantages). Understanding intersectionality helps organisations to develop more effective policies and interventions to help address all the potential barriers an individual faces. UK Sport could invest in research to help understand the barriers to getting individuals from diverse backgrounds into elite sports.