Attracting talent
The LGA has continued to offer a range of programmes to attract and foster talent within the sector, including to support councils to address capacity challenges.
The LGA’s attracting new talent offer comprises a range of programmes that delivered impact for the sector in 2023/24, including established programmes such as ‘Be a councillor’ and the National Graduate Development Programme (NGDP), as well as new programmes including the NGDP for Finance, Pathways to Planning and the new national recruitment campaign, piloted in the North East of England.
'Be a councillor'
'Be a councillor' is our national campaign to raise awareness of the councillor role, help people to find out more about becoming a councillor and ensure better representation in local government - with the increased diversity of skills, experience and knowledge brought by the new talent attracted to the role.
This is achieved through information sharing on the 'Be a councillor' website and social media, creating tools and resources for councils to use in their own local campaigns, and running events.
The campaign also partners with expert organisations to better understand and address the barriers that under-represented groups face to becoming a councillor.
This year’s campaign has focused on improving representation from underrepresented groups and working with a range of partners to deliver a wide range of engagement events, including a targeted campaign to attract more disabled candidates to the role.
'Be a councillor' highlights
During 2023/24, campaign highlights included:
- over 3,000 non-councillors were actively engaged through the campaign, including through enquiries and events
- delivered 75 'Be a councillor' events, with 70 per cent of delegates responding to our survey saying they intend to put themselves forward for selection/election in the future
- 27 councils received support from the 'Be a councillor 'campaign
- there were more than 80,000 views of the 'Be a councillor 'website and 890 new non-councillor subscribers to the newsletter
- received/responded to 271 email enquiries about becoming a councillor
- over 900 views of our 'Be a councillor' guide for disabled candidates
- our @beacouncillor X (Twitter) page received more than 100,300 impressions.
Council testimonials
"The support has already been a key driver in me becoming a candidate."
"(The 'Be a councillor' session I attended) gave a very useful insight into your experiences of being councillors. It takes a lot of courage to be able to stand and be the voice for others…Thank you all for all your advice."
"It’s great to see similar people who have taken the plunge. This has really given me the confidence to stand."
Impact: The Local Government Graduate Programme
Impact: The Local Government Graduate Programme (previously known as the 'National Graduate Development Programme', or 'NGDP') is our flagship national graduate programme for local government. Impact offers a unique opportunity to place high quality graduates in councils across the country, helping them to meet strategic goals and build a pipeline of future talent.
Every year, the Impact attracts thousands of applications from graduates across the country, and we run a rigorous, multi-stage recruitment process to select the highest calibre graduates to work in councils. Once on the two-year programme, graduates complete placements across a variety of council services and undertake a prestigious learning and development programme, equipping them with the skills and experience to fast-track their careers in local government.
In 2023/24, the Impact recruited its 25th cohort of graduates who were placed across 106 councils across England and Wales. We successfully grew the programme by signing up new councils in areas with lower representation on the programme, recruited a diverse cohort of graduates and implemented recommendations of an independent review to improve accessibility on the programme.
Impact highlights
During 2023/24, programme highlights included:
- 270 graduates were recruited to the programme - this is the largest cohort to date and an increase of 58 places compared with the previous year
- 29 more councils signed up to the programme, increasing the number of councils taking part to 106 representing the largest uptake of the programme
- 99 per cent said participation in the programme has had a positive impact on their career
- 95 per cent of respondents who finished Impact in 2023 said they were satisfied with the programme, with the same percentage likely to recommend the NGDP to others
- 29 per cent of those recruited to Cohort 25 of Impact identify as Black, Asian or minority ethnic, supporting greater diversity within the programme.
Council testimonials
"We know from experience that successful graduate development programmes can help develop future talent.
"One of the greatest benefits of Impact [the NGDP] is the opportunity for graduates to network with their peers across the country, sharing ideas and learning from each other’s experiences. This learning can then assist the trainees on some of the biggest challenges facing us today."
NGDP finance
The 'NGDP finance' scheme is a self-funded pilot initiative spearheaded by the Local Government Association (LGA) and various London councils. Recognising the persistent challenges councils face in recruiting and retaining skilled personnel in financial roles. It is designed to attract and train graduates as finance trainees within London boroughs over four years, gaining exposure to all vital aspects of local government finance while they concurrently pursue a CIPFA Level 7 apprenticeship in public finance.
It emulates the successful framework of the broader NGDP scheme to cultivate a reliable pool of future public finance leaders who reflect the diversity of the communities they serve, are committed to public service, and are well-prepared to tackle the complexities of public sector finance.
'NGDP finance' highlights
During 2023/24, programme highlights included:
- over 1,110 applications were received in the initial applications phase, with 86 candidates advancing to the final round
- 20 councils joined the pilot, making a collective commitment to onboard a minimum of 47 trainees in the autumn of 2024
- 64 per cent of candidates reaching the final recruitment phase identify as Black, Asian or minority ethnic, supporting diversity within the programme.
National recruitment campaign for local government
The LGA, in partnership with Solace and the sector, have been developing a new flagship campaign to market local government as a career of choice. This campaign aims to encourage individuals to find out how they can have a role working in one of the hundreds of services used by and relied upon by communities every day, ranging from adult and children’s services to planning, environmental health, libraries, and leisure centres.
This campaign is in response to clear need within the sector to address current capacity challenges facing all councils. The campaign has been piloted in one region, the North East of England, in early 2024. It is the first national brand and recruitment campaign for local government and has been shaped through direct engagement with the sector.
Local government recruitment campaign highlights
During 2023/24, the programme highlights included:
- 100 per cent of councils in the North East of England region used the campaign toolkit to promote the pilot campaign in their area
- over 600 attendees across 28 initial engagement events and 2,300 members of the public participated in in-depth research to inform and co-produce the campaign, including through surveys and focus groups
- over 340 delegates attended an online event to share the evaluation of the pilot campaign and announce the national roll-out
- since the start of the pilot, there has been an 8.9 per cent increase in applications to the North East Jobs portal year-on-year, with residents in the North East who could recall the campaign having a markedly more positive image of their local council, and were more open to job opportunities with their local council.
Case study: Local government recruitment campaign
The pilot campaign was delivered in the North East of England between January and March 2024. Many councils in the North East leveraged the campaign pilot communication assets in proactive and imaginative ways, including: use of their own digital screens and poster sites, sharing communications assets with partner organisations and including campaign pilot ads in resident newsletters.
As part of the evaluation of the campaign, one council participant said:
"I thought it was definitely needed... a collaborative approach across the region where all authorities could get together was right and almost align a bit of vision for what they needed. It was good to know that we were all having similar challenges... it was all around perception and bringing to life some of the roles."
Pathways to Planning
'Pathways to planning', funded by MHCLG and modelled on the NGDP, was launched in September 2023, aiming to tackle the shortage of local government planners by expanding and diversifying the pipeline of graduate talent entering local council planning teams.
The programme began with an initial cohort, appointed by March 2024, with a second round of applications launching in January 2024, ready for a September 2024 start.
Over 2,000 graduates have applied across the two cohorts, and over 100 councils have expressed interest in taking part. Graduates from all degree backgrounds have been assessed against a competitive framework, and then placed with councils to work for a minimum of three years.
When in post, graduates are also equipped to advance in their careers by receiving fully-funded postgraduate study and extra learning opportunities provided by the Local Government Association and Planning Advisory Service.
'Pathways to planning' highlights
During 2023/24, programme highlights included:
- 28 graduates were recruited to cohort 1 of the 'Pathways to planning 'pilot
- over 100 councils expressed an interest in the programme, from a wide range of regions and types of authorities
- almost 1,000 candidates began an application for the pilot of 'Pathways to planning' despite short timeframes and the programme’s status as a new brand
- 39 per cent of those recruited to Cohort 24 identified as Black, Asian or minority ethnic, supporting diversity within the programme.
Political leadership
Our political leadership offer continued to provide learning and development opportunities to councillors from across the country in 2023/24.
Our councillor development offer supported local politicians at all stages of their political career, from their selection, to becoming a leader. This included development opportunities such as Leadership Academy, Leadership Essentials, Next Generation one-day masterclasses, bespoke sessions in councils and online training resources, such as our e-learning platform and digital workbooks.
We developed and delivered the new Boosting Middle Leaders programme, commissioned from the Leadership Centre, bringing councillors and officers together in a shared learning environment; and a delivered a new support package for disabled councillors and candidates - providing a bespoke leadership programme, in partnership with Disability Rights UK, a one-to-one coaching offer and new Disability Champions Network.
Focus on Leadership weekenders featured as part of this offer, providing support to under-represented groups, including Black, Asian and minority ethnic councillors, LGBTQ+ councillors and young councillors.
Political leadership highlights
During 2023/24, programme highlights included:
- delivered of over 200 training and development opportunities to 2,800 councillors from over 150 councils, including national councillor events, Top Team Development, and bespoke member development
- 1030 councillors from 275 councils attended our leadership programmes, including Leadership Essentials, Leadership Academy, and Focus on Leadership weekenders
- 1119 councillors attended Community Leadership programmes
- 100 per cent of respondents accessing coaching said this support had a positive impact on their development, including disabled councillors accessing our bespoke disabled councillor coaching offer
- 68 councillors participated in the Next Generation programme, from 61 councils, with 96 per cent of delegates reporting they were satisfied with programme
- a 24 per cent increase in the number of Black, Asian and minority ethnic councillors participating in development sessions across all programmes
- our new Boosting Middle Leaders programme received almost double the number of applications to places available.
Council testimonials
Leadership Academy
"This course has helped me to develop my leadership skills and will continue to help me in years to come."
"Fantastic leadership course… it was hard work, but so worth it."
Leadership Essentials
"I came away feeling much more confident and have a better understanding and view of what my role involves."
Boosting Middle Leaders
"Boosting Middle Leaders has provided me with a unique opportunity to share my experiences and perspectives with a variety of members and officers from a wide selection of local authorities. This series of exercises and workshops have expanded my mindset, depth of knowledge and better equipped me to problem solve and to be a better leader."
Next Generation
"This was genuinely the best training course I have ever done. The facilitators were fantastic. So knowledgeable and well prepared, they gripped my attention throughout and provoked deep thoughts by challenging assumptions and settled worldviews. The growth within the group from beginning to end was highly notable and heart-warming."
Officer development
Delivered by Solace, we have continued to support a wide range of officer development programmes for executive leaders, chief executives, and rising stars within the sector. We supported the sector through programmes including:
- Springboard, designed for future leaders who have been recognised as rising stars of local government and covered topics such as systems leadership, place-shaping, local government finance, innovation and the role of democratic accountability.
- AMPlify, providing a significant development opportunity for groups of staff who are currently under-represented within senior leadership levels. It is designed for staff from ethnically diverse backgrounds who have the ambition and potential to become future leaders within local government.
- Total Leadership, targeting senior officers on the cusp of becoming local government chief executives, and supporting them to develop skills and awareness to take the next step as chief executives.
- Ignite programme, providing a safe space for experienced chief executives to build skills, tackle leadership challenges and build constructive networks with peers.
A key achievement for the programme for 2023/24 was the development and launch of the new Chief Executive Development framework, the first of its kind for local government chief executives, which can be found in the 'Local government chief executives’ development hub'. The framework is now informing the development of the first bespoke Chief Executive Leadership Development programme for local government.
We also continued to run LG Challenge our annual leadership development programme and competition for 10 local government officers, providing contestants with a unique opportunity to build skills and tackle challenges.
Officer development highlights
During 2023/24, programme highlights included:
- 132 officers attended leadership training programmes in 2023/24, including Springboard, Total Leadership Programme, AMPlify, and Ignite
- 100 per cent of respondents said that attending programmes such as Springboard, Amplify, and the Total Leadership programme had a positive impact on their development
- more than 100 chief executives involved in consultation for chief executive framework and pilot chief executive programme
- 29 chief executives attended the pilot modules, with 100 per cent of survey respondents saying they were satisfied with the programme and felt that the training was suitable.
Case study: Local Government Challenge
The LG Challenge is an annual leadership development programme and competition for 10 local government officers, which—each year—provides contestants with a unique opportunity to build skills and tackle challenges.
Over a six-month period, 10 local government officers tackled five real-life challenges in councils across the country. The challenges gave contestants a unique opportunity to develop and hone their leadership and political management skills, business acumen and communication techniques whilst offering invaluable media experience.
Councils hosting challenge also had the invaluable opportunity to raise the profile of their council, whilst benefiting from the perspective of contestants responding to ‘real life’ challenges set.
With the opportunity to be awarded the prestigious £10,000 Bruce-Lockhart scholarship, the winner will have a unique opportunity to translate their very own ideas into a reality, make a long-lasting impact in their area, as well as give their CV a substantial edge.
Programme challenges completed by the cohort from 2023 included:
February |
South and East Lincolnshire Councils Partnership: How the partnership can lead the way in flood resilience and thrive as a coastal economy. |
Early March |
Cheltenham Borough Council: How can the council ensure that all of their communities can prosper from the Golden Valley Development. |
Late March |
Cherwell District Council: Design a future model for waste services that factors in the significant changes on the horizon for waste services across the country. |
April |
Stockton-on-Tees Borough Council: To pitch proposals for inclusion in the council prevention strategy, with a focus on Housing, Transport and Intelligence gathering and sharing. |
May |
Wigan Metropolitan Borough Council: Town centre regeneration, specifically with a focus on revitalising the local economy through the use of green infrastructure to increase footfall within the town centre. |
The final and award ceremony took place at the LGA’s Annual Conference where the winning officer was Lewis Sheldrake, Leader Commissioner at Barking and Dagenham London Borough Council. The winning proposal was titled 'AI Labs', and aims to leverage the power of artificial intelligence for local government, by driving service efficiency, improving the quality of services for residents, and fostering innovation amongst the workforce.